Swedes are taking green beauty to a new level

Swedes are taking green beauty to a new level

Swedes don’t like fuzz; we look for simplicity & sustainability. Climate change has been top of the agenda for decades and Swedes are now taking sustainable beauty to a new level.  Here’s some examples of what beauty people in Stockholm are up to:

  1. Detoxing the bathroom – Swedes are replacing all skin- body & hair care products with natural alternatives, including packaging.
  2. Natural oils are a big deal; not only face oils, but also bath & shower oils. Many use oils instead of soap. Natural oils are excellent as mild body wash that leaves your skin smooth and hydrated. (No need for a body lotion either).
  3. Sustainable hair care. Large Swedish brands are all launching natural, SLS free products with sustainable packaging.  Real enthusiasts don’t even use shampoo anymore – they only use baking soda. (Full disclosure, baking soda is a bit too natural for me).
  4. Soap is gaining ground. It lasts longer & requires less packaging than a hand wash.  Minimal pollution & waste.
  5. Clays, natural clays are very popular as facials, exfoliators & even shampoo (Works surprisingly well actually.)

Are you ready to beauty like a Swede?